65% of Americans now use a smartphone. Internet accessibility from mobile devices will be maximum this year, i.e. approximately 127% (80% from smartphone devices and 47% from tablets). Display advertising is expected to occupy approximately 20% of the internet marketing budget; with mobile marketing taking approximately 37% of the budget. Every second there will be an additional increase of 9 new mobile phone users. The year 2014, saw an increase in percentage of mobile phone usage by 25%, but 2015 will witness a rise in the number of smartphone users by 2 billion.
There you go – Mobile year is here and pretty much, the entire world is on the soar to embrace mobile usage for internet access. Business owners are now trying to refresh their marketing strategies, as they try to keep in sync with mobile marketing to get the attention of their business targets.
Mobile Marketing – The Rising Trend
Mobile marketing is a campaign that aims to reach targets and customers using the internet via mobile devices. Hence, the name mobile! The increased number of usage of mobile devices like smartphones, tablets and others have made this a must have in online business. That means you could be lagging behind if you do not have mobile marketing in your strategy till now.
But worry not, since there is still time for you to catch up with this trend. The trick is to find out which strategy works out the best. Keeping the present scenario in mind, a detailed analysis has been made to bring to you the best mobile marketing trends for your business to generate more sales:
Top 10 Mobile Marketing Strategies To Reach Your Target Goals On A Large Scale This Year
#1 – Go Mobile User Friendly
A website design must be user friendly. That is the key to building a good website design in the first place. The theme, the content display and the navigation menu should be easily comprehended and understood by the visitor. While getting a mobile friendly theme is easy to implement when you use WordPress as your CMS, you can also invest in a good, free theme plug-in that makes a web design compatible and user friendly on any platform. One good plug-in name is WPtouch Mobile Plug-in.
You might think of taking the help of a web developer here, but if you want to try out on your own, then follow the steps below to install the WPtouch mobile plug-in :
Login to your WordPress website. Choose the Wptouch plug-in link after clicking on the ‘Add New’ plug-in option.
Activate the plug-in. Just follow the following steps – Wptouch> Dashboard>Core Settings.
Once in the Core Settings page, all you have to do is add the ‘Site Title’. You can leave the rest of the fields empty. Save the changes. You now have a mobile friendly site.
Now you can test your website to check whether it has become mobile friendly on devices like tablets and smartphones.
#2 – Write A Mobile Friendly Content
In the mobile age, no one likes to read a lengthy copy. You need to remember that your copy might get viewed by someone who accesses your site from a mobile device. Write short and engaging copies instead. Make the use of bullet points to segment a big chunk of paragraph. Readers find it easy and fast to read when given in points. The headlines of the copy should be shorter and persuasive. For e.g.:
If a general title is somewhat like this – 11 Ways To Tell How Much You Love Her
Then your mobile version should be – 11 Ways To Tell Her ‘I Love You!’
If you are an e-commerce site, then try using specific keywords for your product pages. Most visitors might already have prior knowledge when they come to shop. When they search for a product, they specify the name clearly. So, optimize your website’s content for a good mobile readership with familiar keywords.
For example, instead of writing ‘Best Digital Camera Reviews’, use model name like ‘Canon Powershot Sx520 Reviews’.
#3 – Reach Out To Your Target Audience With Mobile Ads
You can run mobile ads via social media and other promotional channels. But not all ads would turn out to be successful, unless you are renowned. Therefore, try to focus only on your target audience and cater to their demands. Have a good mobile SEO strategy to help new prospects and customers become aware of your existence.
#4 – Place Your Business On The Local Map
A number of mobile users surf the internet for local information. You can reach these target audience by placing your business on the local map. Google My Business makes it easy for both the users of desktop and mobile device, to discover you on the local map. Once you are there, you might witness an increase in your site’s traffic flow.
#5 – Engage In Text Marketing
Survey reveals, nearly 58% of smartphone users check into their phones at intervals of one hour. Mobile marketing offers a plethora of opportunities to entrepreneurs for growing their subscriber list. An average Click-Through-Rate via SMS is 19%. You can use one of those free text message platforms to reach out to your target audience. A large number of marketers consider mobile to be a relevant ‘engagement channel’ for sending out notifications and SMS alerts. Mobile messages are fast and easy to send. It is an opportunity for you to interact informally with your customers by adding a little personal touch to your message.
#6- Make Your Site’s Navigation Smooth And Easy
A site must have a smooth navigation surface so that users are not left confused. Ensure that each and every menu on your navigation site is distinctly clear. Apart from going responsive, having a long scrollable web page makes navigation easier. This is because an entire website template, when accessed from a mobile device, gets shortened to fit the device screen. It is much more easier to read something from a smaller device, by simply scrolling further downwards rather than having to wait for the next page to appear.
#7 – Make Your Site Quickly Accessible With QR Codes
QR codes have been around for a long time, since the 1990s and are commonly used in Japan, where they have originated. A lot of stored data can be quickly transmitted digitally, through the mobile browser using a QR code. Mobile device users can scan a QR code to access information instantly. The QR code can accelerate your site’s loading speed, thus making every information quickly accessible.
#8 – Analyze Your Customer’s Data
A mobile phone becomes more personal for a user than an email account or a website browser. You need to be fully aware of your customer’s data. This is important before you decide to send them out any information. You need to be rightly aware of your customer’s age, demographic, location and other information before mailing them the relevant content on time.
#9 – Get A Mobile App
A good app can engage your potential targets anywhere, anytime on the go, with just a tap on their mobile screens. Approximately, 86% users spend time over the internet using mobile apps. There seems to be a lot of opportunity for grabbing potential target audience, using mobile apps.
Mobile apps can be developed for usage across any operating system – Android, iOS or Windows. You can get an app developer to help you out in designing the most perfect business app, and then launch it in Apple Store or Google’s Play Store. A mobile app can increase your sales and drive your leads further ahead.
#10 – Go Socially Viral
Social media engagement is an important part of business marketing nowadays. According to a market survey, 81% of smartphone users access the social media to check any product review, before they finally decide to purchase something. You need to build a strong social media platform to reach out to new potential prospects and establish a strong brand awareness.
Are you following any of the above strategies in your mobile marketing chart? If not, you might want to review your strategies once again and upgrade your mobile marketing now! By the way, what strategies are you using instead? Do leave a comment to learn whether your hard work and patience is worth the investment and wait.
Sudeep Banerjee is the Founder and President of B3NET Inc., a leading Orange County web development firm in California. His dimension of expertise lies in providing unique strategy for Internet marketing and agile mobile app development. He has helped more than 200 clients, from small startups to large Fortune 500 companies. Follow him on Twitter or LinkedIn.